Week 1- Comparative Technology Across The Years

The fist computing advertisement is marketed as being “reliable, quality and of value”, (Reeves, S. 2009).  There is a significant push for viewers and readers to gain trust in the business as it’s new-to-world. The scale of the business is marketed to small businesses in comparison to new technology which is marketed to a diverse range of users; including primary and high school aged students, university students, teachers and university lecturers and broader staff members, business users and owners, and those in between. There is no set user in contemporary time, and businesses like Apple have adapted technology and marketing to be inclusive of consumers and their use of products (Thomson, 2015).

 

The First add suggest hardware is functional for users due to its storage ability of “250-500 Kilobytes”, yet significant improvements have transformed user’s capabilities with technology improving how users’ access, manipulate and delivery learning and work. Ultimately transforming how technology is used in the education system as computers can be used remotely, whereby resources can be shared and stored on a plethora of platforms and not one singular drive.

Apple uses far less marketing tools and strategies due to it’s ongoing brand reliability. Modern Apple products are comprehensive digital tools which continue to transform education due to it’s accessibility (Apple, 2025).